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NASCA. PERU
Searching for Traces in the Desert
NASCA. PERU
Searching for Traces in the Desert
Tiziana Bucher
Let's bring your ideas to life.
With graphic and UX design.
![Tiziana 406.jpg](https://static.wixstatic.com/media/7e5d0e_05aef49d1efb446ea97235593ab75a01~mv2.jpg/v1/fill/w_420,h_588,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Tiziana%20406.jpg)
![landingpage.png](https://static.wixstatic.com/media/7e5d0e_0e2f1cb8cf9d4302880243f23850080a~mv2.png/v1/fill/w_80,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/7e5d0e_0e2f1cb8cf9d4302880243f23850080a~mv2.png)
Improving a feature for the E-commerce site of Costco
UX Case Study
NASCA
at Museum Rietberg
NASCA
at Museum Rietberg
NASCA
at Museum Rietberg
TIZIANA BUCHER
Designer
TIZIANA BUCHER
Designer
TIZIANA BUCHER
Designer
TIZIANA BUCHER
Designer
Anker 1 Android
Case Study
![Samsung-Galaxy-S9-In-Hand-PSD-Mockup.png](https://static.wixstatic.com/media/7e5d0e_5f4e9b42c6d7458a8846f9d71199a244~mv2.png/v1/crop/x_0,y_14,w_1500,h_1247/fill/w_618,h_513,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Samsung-Galaxy-S9-In-Hand-PSD-Mockup.png)
UX Case-study

February - March 2021
Samsung's
Notes app
![HeroHomepage_2880x1200.jpeg](https://static.wixstatic.com/media/7e5d0e_3fcefd412403455588a6464e914bacf3~mv2.jpeg/v1/crop/x_538,y_326,w_1814,h_480/fill/w_208,h_55,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/HeroHomepage_2880x1200.jpeg)
OVERVIEW
For our UX Immersive course at General Assembly, all students using iOS as their operating system were required to improve a feature of an Android native app and vice versa. Since I have an iPhone, I worked for two weeks to improve the Android notes app.
This Case study will provide an overview of my design process and ideation to improve Samsung Notes app.
Problem
Android OS works across multiple smartphone brands. The user experience varies across phone models and brands. With Android, everything is customizable, every phone unique based on the owner's preferences. Many of my Android users were frustrated with the organization of their notes app:
1. There is no reminder function for the notes
2. There is no timeline for my notes
3. It's a challenge to create folders
Solution
A reminder feature to complete their notes on time and a new folder system where the app opens on the "All Folders" page by default will allow for more straightforward navigation and an easier organization system.
![whimsical copy 1.png](https://static.wixstatic.com/media/7e5d0e_b0a004fe07f844e1a8c972cd390c258b~mv2.png/v1/fill/w_35,h_32,al_c,lg_1,q_85,blur_3,enc_auto/whimsical%20copy%201.png)
![figma.png](https://static.wixstatic.com/media/7e5d0e_22ff0bf818c643adac6a420b33e89ab3~mv2.png/v1/fill/w_21,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/figma.png)
![photoshop.png](https://static.wixstatic.com/media/7e5d0e_3e899c0890514c05bf3636433d8edc47~mv2.png/v1/fill/w_32,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/photoshop.png)
Whimsicle
Figma
Photoshop
My responsibilities
Research, interviewing, affinity mapping, ideating, sketching, wireframing, prototyping, presenting.
Tools
Timeline
2 weeks
My Design Process
![Group 572.png](https://static.wixstatic.com/media/7e5d0e_c76369336eb04d98a96b23a717348e8f~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20572.png)
DEFINE
Which of the default Android apps can I improve?
I reached out to Android users via Instagram, my social circle, and my classmates to set up interviews so I could learn more about their use and frustrations when it came to their phones.
Interview phase
What I found from these initial interviews was that many were using different phone brands, but the majority of them used Samsung phones. So I chose to focus on that specific brand because I had the most feedback on it. I then found that most phone brands had issues and frustrations with their Notes app, so I decided to focus on that specific default app.
Affinity mapping, and different colours for users, help me find patterns and similarities when it came to issues.
Affinity Diagram
In the Affinity Map, I collect many data and organize it into three groups to pain points where Users had the most issues and frustrations.
To improve a feature to the app, I focused mainly on the first group Organization & Ease of access. Analyzed it and wrote out my key findings
Interview insights
-
7/10 of my users mentioned their Notes app was very frustrating. finding features.
-
The majority of the people I interviewed had Samsung Phones
-
More than half of the Users interviewed preferred Dark Mode when using their apps.
Users are looking for:
-
A reminder feature is missing
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Need for a better organization
-
Eeasier way to create folders
User in colours
Samsung
![Group 568.png](https://static.wixstatic.com/media/7e5d0e_1d34d4d0f837413496632aa5c873c5eb~mv2.png/v1/crop/x_0,y_0,w_564,h_116/fill/w_168,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Group%20568.png)
Google Pixel
![Group 568.png](https://static.wixstatic.com/media/7e5d0e_1d34d4d0f837413496632aa5c873c5eb~mv2.png/v1/crop/x_0,y_102,w_564,h_153/fill/w_166,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Group%20568.png)
![Group 568.png](https://static.wixstatic.com/media/7e5d0e_1d34d4d0f837413496632aa5c873c5eb~mv2.png/v1/crop/x_0,y_248,w_564,h_116/fill/w_160,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Group%20568.png)
Huawei
Organization & Ease of access
![Group 565.png](https://static.wixstatic.com/media/7e5d0e_e853e951b76741e081572e75297d1168~mv2.png/v1/crop/x_0,y_134,w_2007,h_1225/fill/w_61,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20565.png)
Which features are in use the most?
![Group 566.png](https://static.wixstatic.com/media/7e5d0e_600044650d984ffa8f567d155e2f5379~mv2.png/v1/crop/x_0,y_120,w_1308,h_654/fill/w_78,h_39,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20566.png)
Looks & How often in use
![Group 567.png](https://static.wixstatic.com/media/7e5d0e_3a3d6621515a4590a7622e89cd9e1823~mv2.png/v1/crop/x_0,y_121,w_1312,h_995/fill/w_84,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20567.png)
Competitive Analysis
Looking into other phone brand default notes app to see how they were structured and designed.
![concurenz.png](https://static.wixstatic.com/media/7e5d0e_7aa1e9d904064ad38f632ca96b64e858~mv2.png/v1/crop/x_0,y_212,w_8490,h_4288/fill/w_47,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/concurenz.png)
Apple
Google Pixel
Huawei
Samsung
DESIGN
With my defining phase, I can frame my problem. To improve the app I analyzed first Samsung's design style to create a guide for myself, to keep the prototype in line with what they already had. 
Then, I defined their use of colour, corners and typography to keep it consistent and brand.
Problem statement
Samsung Notes app has many great features, but even though my users complain and suffer from bad organization issues.
Design style guide
-
Round edges
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Navigation setting
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Orange button
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Mark your choice
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Cancel & Done button
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Text pad
-
Font
![Group 569.png](https://static.wixstatic.com/media/7e5d0e_c55266ad0ca94335a4812cc9a81cfc6b~mv2.png/v1/fill/w_68,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20569.png)
Colour Palette
F56A4E
FCFCFC
F2F2F2
C2C2C2
9E9E9E
000000
Thumbnail radius
r = 26px
r = 20px
r = 12px
Aa
Typography
Roboto
Light, Regular and Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
TESTING
To ensure that the new feature would give users the best possible experience while meeting Samsung style requirements. In another round of interviews and user testing with wireframes and a prototype, I gained new insights and could update my final prototype.
I started with wireframing and prototyping.
First, in white mode, and because more than half of my users have their notes app in dark mode,
I continued my design in dark mode. Also, I included an easy switch from white to dark mode to my improvements and tested it later on with my users.
![greyscale-Recovered_3d_noshadow.png](https://static.wixstatic.com/media/7e5d0e_32601683e0914fcfa0595fc076baa394~mv2.png/v1/fill/w_50,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/greyscale-Recovered_3d_noshadow.png)
Wireframes
User Quotes
![Group 570.png](https://static.wixstatic.com/media/7e5d0e_5d3bd4445acf4cb19ae672e21114f030~mv2.png/v1/fill/w_49,h_11,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20570.png)
Interview Questions:
-
Did you face frustration, or where did you go satisfied?
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Did you look in the right spot for the features?
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If No, where did you look for it, what would you change?
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Would you use the updates?
Interview insights
-
Add the reminder feature into notes
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Skip the Dark mode switch in the app
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The big orange button should create everything: new notes, new lists, new reminders, and new folders
User flow “reminder feature”
![Group 559.png](https://static.wixstatic.com/media/7e5d0e_cb8c1fa0df7448e7871e4303e62432e4~mv2.png/v1/crop/x_0,y_119,w_3786,h_2421/fill/w_49,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Group%20559.png)
Before and After
My changes
![before:after.png](https://static.wixstatic.com/media/7e5d0e_0fff28780f584c7fb6b6294cf60ae31e~mv2.png/v1/crop/x_2616,y_314,w_2156,h_4157/fill/w_57,h_111,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/before_after.png)
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The landing page starts now with "all folders." instead of“ all notes.
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For consistency in the app, I moved the Navigation bar to the top.
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The reminder feature, with two options to create: 
first over the orange button, 2nd in a note directly.
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For more depth in the organization, my user can now create folders in folders.
-
The orange button gives the ability to create notes, lists, reminders and folders.
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In the hamburger menu, the user got an overview of how many notes, folders, and reminders they have.”
![before:after.png](https://static.wixstatic.com/media/7e5d0e_0fff28780f584c7fb6b6294cf60ae31e~mv2.png/v1/crop/x_380,y_321,w_2156,h_4157/fill/w_57,h_111,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/before_after.png)
SOLUTION
Here my is Notes App with my final changes which gives it a more clean and organized look.
TAKEAWAY
This was my first project with a case study at General Assembly, and I learned a lot about crafting an enjoyable end-to-end experience. 
I got some exciting insights into how people use their notes app and how different iOS is compared to Android's OS. With the versatility of Samsung's notes app, I believe the organization system's change will help my users use the app more successfully and quickly. Identifying the right problem is more difficult than I thought for Android OS devices because they allow for lots of customization. Designing UI consistently across an app is important to help users understand how things are nested and where they are located to feel more intuitive.
THANKS
FOR
WATCHING!
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